Over the last few months, we’ve seen a wave of companies making Bitcoin part of their corporate treasury strategy—and it’s not just the MicroStrategy and Tesla headlines anymore. A new generation of firms is stepping into the spotlight, like ProCap Financial (via SPAC) and even some unorthodox players like Lingerie Fighting Championships (yeah, you read that right).
What’s driving this? Bitcoin is no longer just a hedge against inflation or a speculative bet. It’s becoming a statement: a commitment to long-term value and a challenge to fiat-based reserves. Companies are signaling to the market (and their shareholders) that they see Bitcoin as a strategic reserve asset—a digital fortress against uncertainty.
But this move isn’t risk-free. VanEck recently warned that these treasury-heavy strategies might see capital erosion during Bitcoin bear markets. The key is timing and proper treasury allocation. Expect this trend to continue evolving, especially if we see more regulation and SEC guidance.